Strasbourg 2013, application for the title of “European Capital of Culture”

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Our mission: design of the visual identity, management of the campaign, design and production of communication tools.Strasbourg is applying for the title of the 2013 European Capital of Culture, and chose Anamnesia to drive the communication of this adventure.
We defined:

  • The comprehensive communication strategy of the campaign— 2007-2008
  • The communication strategy of Strasbourg Rhine Horizons—2009-2014

Using new interactive technologies— mobile phones, podcasting, Web 2.0— we proposed a concept to be implemented over the eight years of the project. Our plan intended to stimulate, to involve and to produce a participative synergy around this event and create an effervescence that symbolizes the concept: “Art and Adventure”.

Referred in All, Adults, Researchers, students, Audiences, Families, Media, Website, Techniques, Web animation, Database, Development, Graphic design, Audiovisual, buzz marketing, communication strategy