Our mission: analysis, adaptation of content, script writing for visit scenarios, graphic identity and signage design scenarization, writing, design and implementation of multimedia and audiovisual solutions.

Batekmila, a traveling exhibition project, initiated by The Basque Cultural Institute, is a cultural experimentation and communication project designed to bring the Basque culture to life across the world and establish bridges with other cultures.

We first made an inventory and then diagnosed the extremely heterogeneous content of this exhibition with contemporary technological ambitions in order to develop the overall programming and enable the writing of the scenarios.

The diversity of contents (music, testimonies, excerpts from live shows, scenes from social, economic and family life, contemporary art works, artistic performances…) and the variety of media used (video, audio, interactive screens, consultation terminals, graphic panels, exhibit space…) have led to a twin scenario concept: both structured in a gradual progression, but also offering areas of free visitation and meeting points.

It’s the relevance of this scenario that defines the scenographic orientations and the media kiosks required. The scenario creates the spirit, the basic assumptions and the overall atmosphere of the space as well as the overriding rhythm and influences the visitor’s stance during the entire visit.

SCENARIO WRITING FOR A MULTIMEDIA INSTALLATION

The desire to present immaterial culture and heritage, coupled with the ultra-contemporary approach of this exhibition that is going to travel the world over, has led to the creation of a semi-immersive multimedia environment. The principle of this type of mediation is to impact the visitor’s affect, bringing his feelings into play. The visitor finds himself plunged into the very core of the exhibition. The aim of the immersive technology is to approach and “give life”, treated as a universe or territory.
The space is made up of two curved screens projecting images with embedded iconographic images, graphics and video clips that are triggered off when visitors pass through the multimedia area. This immersive passage plunges the visitor into the universe of the Basque world: images, sequences, sounds and videos appear on the screen when the visitor moves, his gestures act on the visual and the audio environment.

This installation requires work on the global scenarization that must conceptualize and describe in detail the visitor/screen interactions, images/sounds and manage multiple interactions because there may be several visitors at the same time and the movements of each of the visitors interact on the screen and/or sound.